Forever Young: Ray-Ban Turns 70

With the model Aviator beat Ray-Ban through with a bang in 1937. So 70 years ago. The company had in itself launched sunglasses already a year earlier under the name Anti-Glare, but after the immediate success they decided to find a better name. Ray-Ban is aimed at the then-revolutionary technology that protected his eyes from the harmful rays of the sun. Aviator was the first model and still made and sold with great success. A true classic that is. The name Aviator and the characteristic teardrop shape was not really for that pilots could use them as they flew. At the time, namely the pilots were using goggles to protect the eyes when many of the aircraft still had open cockpits. An unwanted side effect of these goggles was that but had an uneven tan, much like you get after a week on the ski slopes. Aviators form match those goggels to cover the light areas around the eyes, when it was not in the air. Apparently brown cream invented.

Future real heroes are the pilots and by meeting their goggles problems get a perfect marketing channel and an easy path to a fruitful cooperation with the US Air Force. During World War II, you also boosted by the Commander of the US Pacific Fleet, General MacArthur, often wear Ray-Ban Aviators, along with his military cap and his corncob pipe.

Ray-Ban Aviator is still popular among pilots. Now, even during the flights and they called the course of aviator shades in Swedish. But of course they are appreciated even by us. Classic style and good functionality are never wrong. Thank you Ray-Ban and congratulations to the 70 years. Here are pictures of others who like their Aviators. Attractive to both guys, girls, and… dogs.