Beckman Students Bjorn Bryngelsson have debarked to Gothenburg from Stockholm to participate in the fair. His brand with the striking name consists of oversized polo shirts, knitted jackets and brynjebyxor. The inspiration he draws from the artist George Braque Cubist idiom. Manolo.se had a chat with him.
Tell us something about your creation.
– The inspiration for the collection comes from the artist Georges Braque and Cubism. It is masculine and very “Herrig”. I have tried not to work too much with the forms, not work. All patterns I have designed myself as the example of this jacket (Bjorn shows an advanced engineered jacket).
You are studying at Beckmans, how important is training to succeed in the fashion industry?
– It depends on what you want with her fashion. If you want to get a job at any company after graduation, it is very important to study, to the people who you study with, the figure in your future business. Otherwise, you need awesome talent and taste to succeed without training.
Your collection is inspired by the artist Georges Braque – fashion is art?
– Fashion can be art, but there is no equal sign between fashion and art. Clothing is of course basically designed to cover up, but if you want it to be art, it can be art. In short: clothes can be art, but need not be.
Do you have a fashion designer as a model?
– No, none that I really admire. Since I like the different collections from different designers. I like the brand Preen pretty much.
What do you think of the show so far?
– It feels like Gothenburg were hungry for something like this. And it’s been really good organized.
What are your plans after graduation, continue and start a full-fledged brand or work on something already established brand?
– I want to work first and create more knowledge and contacts. Then I would like to start his own clothing or advertising.
Footnote: There is no Bjorn acting model, but the model Max, who bear got assigned as a model during the fair.
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