Jil Sander – Spring Campaign / T 2011

Extraordinary, unusual campaign collection: this appears to be the vision of Raf Simons for the season Spring / t 2011 Jil Sander. While its minimalist wardrobe and color has already been and d j conquered the fashion sphere, the creator chooses indeed to mark its difference still slightly more relying on an advertising opus unconventional…

If on the part of the association Willy Vanderperre/Raf Simons could be expected of the pure sclichs, steeped in romantic ac tick which the Belgian photographer has made his trademark, it didn’t see the locker room Jil Sander appear in the form of holding more watercolor images that of photography.

Yet it is what gives us see the campaign of the brand, between realism and Burda illustrationo – r n. A Party took bone, when the other houses – which are also the honor this season brightly – rely on the glamorous Devil atmosphere campaigns…

Here, there is no top bankable (on the majority of the images, the face of Daria Strokous is also almost clear), d cor narrative or flattering res mati effects. As if the colors and the printed con us by Raf Simons is enough themselves my.

And it works: d e pass the aesthetics once tick a cheesy bit of the clich s, let easily snap up – as when thread – by power hypnotizing solids of primary colours and by the attraction of the oversize scratches.

Original and unexpected (but nevertheless in perfect symbiosis with the show of last September), this campaign reinforces the idea that it is high time we close the dress code color block science interested. Whether using Miuccia Pradaand Raf Simons , he should indeed soon be fashionable to associate orange cl mentine, pink post-its and green Emerald, where previously we dared sentence wear solo…

 

Gallery

Jil Sander Spring Campaign « Northern Light

Jil Sander Spring Campaign « Northern Light

Source: the-northernlight.com

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Source: ommvintage.blogspot.com

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Source: womenmanagement.blogspot.com

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