Rag & Bone – Spring Campaign / t 2011

To create the buzz, each brand has its method: while some rely on the stars of the blogosph re, other ERS d photographers the most prominent or offer contracts windfall this or that ic is in vogue. This season, is so confident the artistic Charter of his advertising album of t your of displays modeling as Rag & Bone manages the attention…

Everyone has understood: the age of the Internet, nothing like something out of the ordinary to make sure an important visibility. For the spring campaign / their claw, Marcus Wainwright and David Neville – the creators of Rag & Bone cr – have therefore decided to get rid of the traditional duo photographer star/model photoshopp, in order to provide a good dose of authenticity their clich s.

To do this, Wainwright and Neville have confi a digital device their models of pr dilection (Abbey Lee Kershaw, Edita Vilkeviciute, Sasha Pivovarova and Lily Aldridge), with mission to take themselves my picture. Only imperative imp: Rag & Bone clothing wear.

Unsurprisingly, the result is r v bluffing it natural: between vacation pictures and clich s that could very well find on Facebook are interested, the images of the campaign illustrate wonder the d market of the two men: “It’s about real people and real clothes”.

Add this delivery method said “gu rilla” – 1000 posters, with only indication a registered internet address horizontal (thus aping the layout of some ads), have t s closet a bit anywhere in Manhattan – and you will get an explosion in the number of visitors on the new e-shop of the brand.

Moreover, once on Rag & Bone.com, the concept is develops. So announced us the arrival next to a new photo gallery, this time in scene of the personalities such as Taylor Tomasi or blogger Julia Frakes (Bunny kisses). At the same time, users canvote for the best looks that fans send Facebook, in order to win 1000 euros of Rag & Bone products and see their photos published on the website of the brand.

In the end, this campaign offers us a fine example of operation m dia taking into account this actor must now d that is the Internet. What might convince Alber Elbaz of to create at least a bo you mail…

 

Gallery

Rag & Bone Spring 2011 Ad Campaign – POPBEE

Rag & Bone Spring 2011 Ad Campaign – POPBEE

Source: popbee.com

Abbey Lee Kershaw, Sasha Pivovarova, Lily & Edita V for …

Abbey Lee Kershaw, Sasha Pivovarova, Lily & Edita V for ...

Source: www.fashiongonerogue.com

Rag & Bone Spring 2011 Campaign

Rag & Bone Spring 2011 Campaign

Source: www.glamcheck.com

Rag & Bone Spring 2011 Campaign

Rag & Bone Spring 2011 Campaign

Source: www.glamcheck.com

Rag & Bone Spring 2011 Campaign

Rag & Bone Spring 2011 Campaign

Source: www.glamcheck.com

Rag & Bone Spring 2011 Campaign

Rag & Bone Spring 2011 Campaign

Source: www.glamcheck.com

Rag & Bone Spring Summer 2014 Mens Campaign by Glen Luchford

Rag & Bone Spring Summer 2014 Mens Campaign by Glen Luchford

Source: www.fashionmention.com

Rag & Bone Spring Summer 2011 Campaign

Rag & Bone Spring Summer 2011 Campaign

Source: www.designscene.net

Rag & Bone Spring Summer 2014 Ad Campaign

Rag & Bone Spring Summer 2014 Ad Campaign

Source: art8amby.wordpress.com

Rag & Bone Spring 2011 Ad Campaign – POPBEE

Rag & Bone Spring 2011 Ad Campaign – POPBEE

Source: popbee.com

Rag & Bone Spring Summer 2014 Mens Campaign by Glen Luchford

Rag & Bone Spring Summer 2014 Mens Campaign by Glen Luchford

Source: www.fashionmention.com

Rag and Bone Spring/Summer 2014 Campaign starring Stacy Martin

Rag and Bone Spring/Summer 2014 Campaign starring Stacy Martin

Source: www.myfacehunter.com

Rag and Bone Spring/Summer 2014 Campaign starring Stacy Martin

Rag and Bone Spring/Summer 2014 Campaign starring Stacy Martin

Source: www.myfacehunter.com

Rag & Bone Spring 2011 Ad Campaign – POPBEE

Rag & Bone Spring 2011 Ad Campaign – POPBEE

Source: popbee.com

Emile Hirsch for Rag & Bone Spring Summer 2014 Womens …

Emile Hirsch for Rag & Bone Spring Summer 2014 Womens ...

Source: www.fashionmention.com

Emile Hirsch for Rag & Bone Spring Summer 2014 Womens …

Emile Hirsch for Rag & Bone Spring Summer 2014 Womens ...

Source: www.fashionmention.com

Rag & Bone Spring 2014

Rag & Bone Spring 2014

Source: www.popsugar.com

Rag & Bone Spring Summer 2014 Mens Campaign by Glen Luchford

Rag & Bone Spring Summer 2014 Mens Campaign by Glen Luchford

Source: www.fashionmention.com

Rag & Bone Spring/Summer 2015 Campaign

Rag & Bone Spring/Summer 2015 Campaign

Source: www.complex.com

Rag & Bone Fall/Winter 2011 Ad Campaign

Rag & Bone Fall/Winter 2011 Ad Campaign

Source: denimology.com