Report From the Tigers Display

When Tiger of Sweden presents its Black Label, Black Label and Tiger Jeans collection for autumn 2007, feels the choice of viewing strategic location. Old printing in Alvik is located in Bromma – one of the brand’s strongholds. Hired buses will take visitors from the City to the premises.

The display is full. Here pushed some international visitors with media people, buyers and ordinary mortals. Signed with companion relegated to the third row of four, while the vast majority cited standing. The hierarchy is clear, with almost nothing but famous faces in the front row, and expectations are high. Autumn’s award-winning Silver Label collection signed Fredrik Blank will get their sequels. When the music started so pumped directed all the focus on the catwalk. Tiger of Sweden autumn and winter 2007, trench coats with wide belt at the waist. A garment you show up already in the spring collections, but the fall has grown into a key item. There are pants typical of the vibes that feel of the fashion world. The waist is high, the silhouette in jeans and do not bother: here it is exclusively dressy pants that regard. It is equally dressy shoes, where Finnish hands in paint dominates. And just as casually as a cap should be put on the scalp, the bag thrown over his shoulder.

But far from everything is fine. Skjortknapparna to snap up has no other effect than unattractive and the brand’s hallmark – costumes – is quite anonymous. It has been generally quite high cut on his jacket, and often combine a slim jacket with flared associated pants. So goes the trends right now.

Paint color is the old standard with a lot of black, gray and dull brown, but almost without a single accent color. Double-breasted is still more common than single-breasted, and, among the coats and trench coats, almost completely dominant.

The Tiger of Sweden in summary, seem to want to convey is the importance of investing in a classic, double-breasted trench coat, preferably then a model with a wide belt. Added to this a pair of wide trousers, fine black lacquer shoes and simple accessories. Perhaps a messenger bag and a knit hat.

They currently visitors know what Tiger of Sweden stands for. There is nothing revolutionary. It’s reassuring, timeless and very Swedish. The price “Designer of the Year 2006″, as Fredrik Blank, designs, got for the brand Silver Label collection this autumn, he was awarded precisely because he ” … manages Tigers long tailors tradition with a young and modern design. ” The autumn collection 2007 is no one who teaches generate some prices, but still shows that Tiger of Sweden stands firmly in the modern era.

The gathered press corps and all the buyers seem happy. Good finger food and free alcohol has brought out the best side of people. The specially chartered buses will take the revelers into town again to the after-party at a hotel in central Stockholm. The noise level is high, lounge music thunders. The hours fly away and when signed by the company leaves the spectacle just before one o’clock in the room still full and the mood high. Another few hours of partying seems to be room for.

 

Gallery

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