Schulman New Trend

Alex Schulman, chief editor of the magazine Stureplan has for some time taken the plunge into the world of fashion and proclaimed that batik pattern is the next big fashion trend. We felt that we needed to find out why.

Hey Alex,
I have noted your newfound interest in batik and then you can be considered a trendsetter of great stature, I feel some concern that completely miss the prelude to an upcoming trend just to the heart and soul feel so utterly absurd. On the way and the way we’re two colleagues; responsible for its respective major lifestyle magazines, self-appointed rulers media and both aningens too insignificant to live up to the role we shafts. Therefore, I feel that we should cooperate on the establishment of future trends. We can therefore imagine that rally behind your efforts batikens revival and hope to answer briefly some questions.

  1. What is it that makes batik to the next big fashion trend?
    – I simply believe that there is still value in life that can be called “beauty” and “beautiful”. Despite all the trends that migrate back and forth, so I think somewhere that people will land in the fact that batik is actually damn neat.
  2. You are undeniably early with this trend. How does it feel to be at the forefront of something so new and fresh? Will you – as well as all the big names ever – ridiculed in your role and you are met by respectful of your environment?
    – In the beginning, I was laughed at. Especially when I got home from Ecuador and had bought a dozen amazing batik shirts to Sweden. But slowly, people begin to understand, even people who work in fashion. Lisa Corneliusson, editorial director at Modette, gave me recognition in an email. Daniel Lindstrom on Café.se start writing about batik little bit and blogs you write general: “Damn, Schulman was right.” It feels like a revenge.
  3. When you feel that the trend really had an impact? Which icon do you see wearing batik clothes to feel that this form of expression really landed in people’s minds?
    – I want to see both Carl M Sundvall, Nina Philipson and Marcus Dunberg in batik. Then I think the thing is done.

 

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