Then hath also given Sweden a fashion week of rank. Stockholm Fashion Week captured the capital last week and our site was, as you can not have escaped, in place. Here are our impressions after a hectic week.
The media summation brands impressions during the week have described them as unusually colorful. Someone described them as “unusually drab”. Surprising. The explanation probably lies in that it is women’s clothing as described and that we men again infringed. For instructions on the men’s side was gray, gray, gray with touches of black and brown. The Swedish fashion factory paint color continues in the same rut, and if you can find a lot, but it is easy to note the following: the colorful colors conspicuous by their absence during the week. Berns during the week has been everything’s midpoint. “Fashion Week at Berns” has arranged most of the impressions made during the week and the premises where screenings have been held quality. A lovely lounge area and a nice bar right next to the premises has stood for success. In a few years it turns might be room in the center, where the catwalk been, grown out of his suit and the teachings attracts more visitors than what fits. Already this year it was chock full partly Whyred and Carin Wester. What should it not be when even international visitors become aware of the seriousness of the Swedish fashion miracle and decides to go here and go on tours? It can always be solved by the organizer to be a little more selective in their invitations, but the fact is that huge Berns in a few years may be too small to organize screenings of this size. Which in a way is of course problematic, but perhaps most of all pleased. The dice are rolling!
14 views in four days could signed with. Best fell Goran Sundberg, Rickard Lindqvist and Lars Wallin my taste. Whyred, Carin Wester and Fifth Avenue Shoe Repair also performed really well, while Stray Boys and Hope left more to be desired. Nakkna presented, as usual, an unusually spectacular show where the laser effects were mixed with total darkness. Just darkness made it unfortunately completely impossible to get a fair chance to see the clothes, but it seemed an unimportant detail in this context. Velour canceled and So Last Season touched as usual up emotions. For the latter three, we have reason to come back later.
Among the celebrities who appeared during the week was labeled Robyn, Moneybrother, Marit Bergman and Marie Serneholt. Daniel Lindstrom was everywhere, like Cia Jansson, Elle, and Marina Kereklidou, Bon Magazine, while the Kings Per Nilsson remained almost invisible. 23 international fashion journalists special invited the week and among them include representatives from the Financial Times and Japanese Vogue, as well as Diane Pernet, with a background of French Vogue and now current with the blog a shaded view on fashion.
The fairs have been several: Style at Stockholm International Fairs with Nordic Shoe and Bag Fair and Rookies & Players, Cotton Exchange on the Street, the newly opened Stockholm Fashion Center in Järla and +46 in the Public Gallery on Kungsholmen. The undersigned has visited all of them except Stockholm Fashion Center and the exhibitors mention common is the limited amount of visitors they had. During the Sunday afternoon on style, when I was there, it was undeniably sparse and exhibitors explained that just as it had been like all the time. It is of course a problem when it spreads out sights so much and offer such a large range of so few visitors. To a large variety there’s a positive: new brands popping up all the time and trying to enter the market, which broadens the range. But when the buyers are not growing at the same pace follows the course a brusque exclusion in length. The Swedish fashion miracle thus threatened by new brands formed faster than what the market is ripe and it seems to have been particularly evident during the fashion week.
But teething problems are natural in the beginning and now still a real fashion week, established in Stockholm, here to stay. A week that gave a taste for more, which created a real boost for most brands and promises more for the future. This is only the beginning!
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