Bear responsibility and breaking the gigantic cycle. Do good and talk about it. Yes, when we talk about H & M, my we giant that provides constantly new products and trends within weeks assimilate the fast fashion and throw on the market can, turning the consumption-wheel like few of his competitors. With sustainability the concept of quick, little to do affordable fashion at a glance – and still the fashion giant belongs already to the big Werbetrommelruhrern and Bewusstseinserweiterern “sustainable clothing”. A trend that the Swede takes seriously, at least more seriously, as some one its fast fashion colleagues. And now another is brand H & M family on board: weekday, last week launched “REMAINS”, a new, six-part capsule collection, completely created from leftover materials of textile production. After her announcement, all denim available now exclusively from recycled and goes to produce organically grown cotton, a step further. “greenwashing!” a, which of course right and that it needs to make it even much more call at this point. I’m still sticking with it:
Here makes one that a more and more decreasing trend reaches all and is even louder. You know it yourself: not all fashion chain on the planet push sustainability the theme so high up on their agenda like H & M. And that is why I am today for you in „ REMAINS “ just jumped and can tell you: here is in the usual weekday manner a knotless seated, cream-colored second parter denim without stretch ingredient, Yes. Still REMAINS is super small, very soon you will but big in the weekday home.
Pants and jacket: weekday, shoes: Veja, top: Rabindra Copenhagen
It focuses especially on denim, this season will be in the upcoming Jersey and knit. Inspired by Japanese workwear, goes ’ s here especially to unisex pieces – and we hear that particularly liked for a change. New contest and make equal gender borders the ground. Why not? The two-parter is so so for women and men and also the denim shirt can now live in two closets. The quilt is on top of that emerged from the remains of the REMAINS-collection. Win, win, WIN, so to speak.
“For this collection we have from the old Japanese concept of Mottainai – in German: no waste, what is valuable – inspired.” When designing a new collection, it comes to sustainable process optimization as well as ideal material use WEEKDAY,
so Johan Tegman Langer, denim Chief Designer.
With green fashion still a murmur through the room and the picture of the eco mouse goes on even after years of image change ploppt in the heads. It does of course not everywhere, but we arrive Friday our fair days sometimes in the Bedrouille. It is all the more important that one that can do it, implement the responsibility now peu à peu – and creates especially awareness.
– The two-parter from the line of the REMAINS was made available for this article –
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